IAM Project:

Angela Bulloch for Rolls-Royce 2014

Angela Bulloch’s „Cipher of L,“ created for Rolls-Royce and unveiled during Frieze London was displayed in the Berkeley Square showroom. The installation reflects Bulloch’s interest in systems and patterns through her signature „pixel box.“ This work, matching the dimensions of a Rolls-Royce Phantom, projects light in colors selected from the brand’s extensive palette, showcasing the intersection of art and technology.

 „Cipher of L“ not only aligns with Bulloch’s artistic exploration of light and structure but also celebrates the craftsmanship of Rolls-Royce vehicles.