IAM Project:


In 2012, Lagerfeld photographed his two Rolls-Royce automobiles in his summer home in the south of France for an exhibition and artist talk at the Rolls-Royce headquarters in Goodwood, UK.

He titled the series of 14 abstract photographs A Different View. In collaboration with Munich based Art Advisory IAM International Arts, the series of black and white photo works was later published in a limited edition of seven.

In December 2022, the series is exclusively presented at the Jetex VIP Terminal in Dubai. The series unites the passion for innovation and artistic merit, exploring different methods of perception.

A Different View explores a fascination with textures, surfaces, shapes, and abstractions that transcend Lagerfeld’s highly acclaimed position in the fashion world.