IAM Project:

Mohammed Kazem
for Rolls–Royce 2017

IAM art played a pivotal role in advising and guiding the project, ensuring the successful collaboration between Emirati artist Mohammed Kazem and Rolls-Royce. Kazem, a member of the informal group of Emirati artists known as the ‚Five,‘ embarked on a unique project with the support and expertise of IAM art, resulting in a departure from his usual focus on capturing transient phenomena like sound and light. His fascination with collecting and documenting information, from childhood to adulthood, is reflected in the design of the car. Inspired by the artisans behind each Rolls-Royce, Kazem meticulously mapped the GPS coordinates of these craftsmen from across the United Kingdom, incorporating them as an abstract motif into his design.