IAM Project:

James Turrell for Swarovski

Swarovski, the globally recognized crystal manufacturer synonymous with luxury and elegance, has entered into an inspired collaboration with the acclaimed American artist James Turrell. Celebrated for his mastery in transforming spaces through the use of light and color, Turrell infuses the collaboration with his innovative artistic vision.
This artwork aspires to deliver captivating and unique experiences that cater to both art and luxury aficionados. Turrell’s distinctive approach is to tweak perception and immerse the viewer in a sensory exploration. The fusion of Turrell’s artistic ingenuity with Swarovski’s commitment to excellence exemplifies the boundless potential that emerges when two seemingly disparate worlds collide, encouraging further exploration of creativity and paving the way for future synergies.
IAM is proud to be part of the project and collaboration.