IAM Project:

Yang Fudong
for Rolls–Royce 2016

Rolls-Royce Motor Cars, a world-renowned luxury automobile manufacturer, embarked on an exciting collaboration with the distinguished Chinese artist Yang Fudong. Known for his exceptional talent in the realm of contemporary art, Fudong brought an innovative perspective to the partnership, merging his artistic vision with the epitome of luxury that Rolls-Royce embodies. 

Under the guidance and execution of Andrea Seehusen, founder of IAM Art Advisors, this alliance aims to create unique experiences for both art and car enthusiasts alike. Fudong’s signature style, which intertwines Chinese history and tradition with contemporary themes, lends an air of sophistication and cultural depth to the Rolls-Royce brand. This union of art and automotive excellence showcases the possibilities that arise when two distinct fields converge, pushing the boundaries of creativity and forging a path for future collaborations between luxury brands and visionary artists, with the support of experienced art advisors such as Andrea Seehusen.