Brand Art Engagement
A brand is a personality with many facets and characteristics and companies follow different goals in their art engagements. We work with the client to create an appropriate art program that benefits the brand and enables a rich and long-term client engagement. Art expresses values and emotions on many levels. Andrea uses her network to bring together artists that align with a brand’s values, communication goals, and budget.
Our Services for Brands
- Concept development for corporate art programs
- Artist Commissions (see Example)
- Art Events (see Example)
- Art integration for property development and architecture
- Sourcing and Commissioning of art for corporate collections
- Social Corporate Responsibility and Corporate Culture
Example for a Company Art Engagement:
IAM for Rolls-Royce
Art and Architecture / Kunst am Bau
For centuries art and architecture have gone hand in hand. Façade paintings, sculptures and gargoyles adorn city skyscrapers, office buildings and apartment houses.
- Revive the tradition.
- Plan art in your construction plans.
- In some federal States art is supported by the state.
- It is more efficient to plan the art at the beginning of construction, than to try and add it later.
- Make a statement with your building.
Examples for IAM Brand Art Engagement
Activation Partnership Allianz and MoMA New York 2019
IAM Project: Strategic advising of Allianz Partnership with MoMA New York, including development of new formats for Allianz to interact with the museum and strengthen the brand image.
Mohammed Kazem
for Rolls–Royce 2017
IAM Project: IAM art played a pivotal role in advising and guiding the project, ensuring the successful collaboration between Emirati artist Mohammed Kazem and Rolls-Royce. Kazem, a member of the
Yang Fudong
for Rolls–Royce 2016
IAM Project: https://iam-artadvisors.com/wp-content/uploads/2016/11/Rolls-Royce-and-Yang-Fudong-Art-Project-Teaser-Video.mp4 Rolls-Royce Motor Cars showcased „Moving Mountains,“ a new work by Chinese artist Yang Fudong, as part of its Art Programme. This 46-minute black-and-white film draws inspiration from
Sudarshan Shetty
for Rolls–Royce 2016
IAM Project: Shetty’s work comprises a two- channel film anchored by two wooden structures. Entitled ‘A Song A Story’, it was on view from 18 -25 November 2016 at the
Ana Maria Tavares for Rolls-Royce 2015
IAM Project: Project for Rolls-Royce Motorcars with Ana Maria Tavares at Berlin Gallery Weekend 2015
Regina Silveira for Rolls-Royce 2014
IAM Project: At SP-Arte, the São Paulo International Art Fair, Rolls-Royce Motor Cars announced an unveiling facilitated by IAM: a new installation by the acclaimed Brazilian artist Regina Silveira was
Angela Bulloch for Rolls-Royce 2014
IAM Project: Angela Bulloch’s „Cipher of L,“ created for Rolls-Royce and unveiled during Frieze London was displayed in the Berkeley Square showroom. The installation reflects Bulloch’s interest in systems and
