Why Art

Through corporate art initiatives that utilize the power of art to create and communicate their products, companies have taken over a unique role in the art world. Collecting or commissioning artwork, enhancing corporate marketing activities with art events and engaging new target audiences, are ways businesses can connect through art. Companies can improve corporate culture, add a new dimension to corporate social responsibility outreach, and significantly enhance the brand image, while providing important support for contemporary artists.

This series of interviews with corporate leaders, art directors and curators features the highlights and best practices of company art initiatives on a regional and international level. The interviews give insight into the roots, development and impact of their art programs, which grow to enrich the scope of the brand and ultimately public life.